The Art and Science of Authenticity

Traditional marketing communications keeps running into shifting assumptions, disruptive technologies and changing customer behavior. That’s why Williams Helde constantly searches for fresh and unexpected ways to connect with your customers.

Through our partner subsidiary Hayter Communications, we create unforgettable experiences and information designed to go viral. Through our Active Labs division, we offer marketing advice for startups to which they wouldn’t ordinarily have access.

Most of all, we believe in the power of trust to build brands. We look forward to earning yours.

Inspiring Your Best Customers

Jim Williams and Ed Helde founded Williams Helde in 1969 on a pier on the Seattle waterfront. Since then, Williams Helde has made millions of connections between brands and their customers in inspirational and timeless ways. We believe in the principles of Conscious Capitalism: to create value in the world, that marketing can be a positive-sum game, and that your corporate values attract your best customers.

Hayter Communications was founded in 2001. We have a national client base of winter sports, outdoor recreation, tech, travel and fitness clients, and are experts in strategic development, earned media and event services.

Active Labs was founded in 2016 to give startup companies a competitive advantage. Using decades of expertise, we design marketing solutions that fit within a startup’s lean budget.