Posted by Marc Williams

Saving lives starts with an understanding of our audience: Philips HeartStart

Williams-Helde is excited to announce the launch of the Personas Campaign for Philips HeartStart.  This campaign was created for the Philips Healthcare AED business to showcase and highlight the different audience segments and their specific needs.  The strategy behind this campaign was to “Personify” five unique audience segments; Law Enforcement, Industrial Workplace, Emergency Services (Basic Life Support), Emergency Services (Advanced Life Support) and the Military. The campaign components include a microsite, five printable brochures, five downloadable brochures and five videos with more on the way.

Now there is a real “face” for each of these audience segments.

Please meet the HeartStart Personas for yourself at

Marc Williams
About the Author

Marc Williams

Amongst many other things in life Marc is an avid skier and sailor. As a former ski racer he likes to go fast and make big turns on hard snow. He is also the captain of Greystar, and one of the authors of his family's Northwest cruising adventures at When not on the water or in the mountains Marc owns and operates Hayter Communications and Williams Helde Marketing Communications. As a second generation owner, Marc has maintained the focus of the firm on Active, Healthy Lifestyles. Marc graduated from Western Washington University with degrees in Design and Illustration. He lives in Seattle, with two well above average kids, an amazing wife and two brother Whippets.